Proven Results Heavy Trucks Client Project

$2M Annual Savings
Shacman Saudi Arabia

How we unified 12 heavy truck distribution branches across Saudi Arabia with Odoo ERP, reducing order processing from 45 minutes to 18 minutes and achieving $2M in annual cost savings.

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$2M

Annual Cost Savings

Inventory + process optimization

60%

Faster Order Processing

45min to 18min per order

12

Branches Unified

Real-time inventory sync

$2M

Annual Savings

60%

Faster Processing

12

Branches Unified

95%

Satisfaction Rate

Client Overview

Shacman is one of China's largest heavy-duty truck manufacturers with a strong domestic presence. They sought to expand into the lucrative GCC market, specifically targeting Saudi Arabia as their entry point for the region.

With limited brand recognition in the Middle East and facing established competitors like Mercedes-Benz, Volvo, and MAN, Shacman needed a comprehensive market entry strategy that would position them as a credible alternative offering superior value.

Project Details

Industry
Automotive / Heavy Trucks
Location
Saudi Arabia, GCC
Duration
3 Years (Ongoing)
Services
Market Entry, Marketing, Branding

Breaking Into a Competitive Market

Three critical barriers stood between Shacman and success in Saudi Arabia's heavy truck market.

Low Brand Awareness

Shacman had virtually zero brand recognition in Saudi Arabia despite being a major player in China. Fleet buyers had never heard of the brand.

Strong Competition

European brands dominated the premium segment while Korean and Japanese manufacturers controlled the value segment.

Cultural Barriers

"Made in China" perception issues and lack of understanding of local business customs and decision-making processes.

Comprehensive Market Entry Strategy

A four-pillar approach combining market intelligence, brand development, multi-channel campaigns, and dealer network establishment.

Market Research & Strategy

Comprehensive market analysis identified target segments (logistics companies, construction firms, oil & gas contractors) and positioned Shacman as "European quality at competitive prices."

Competitive analysis and pricing strategy
Target audience profiling
Dealer network planning

Brand Development

Created culturally-appropriate brand messaging emphasizing reliability, German engineering (MAN technology partnership), and total cost of ownership advantages.

Arabic brand guidelines
Positioning strategy
Visual identity localisation

Multi-Channel Marketing Campaign

Executed comprehensive campaign including TV commercials on Saudi sports channels, trade show presence, digital advertising, and influencer partnerships.

TV commercials (Arabic & English)
Trade show exhibitions
Social media campaigns

Dealer Network Development

Established 12 dealerships across Saudi Arabia with comprehensive training, marketing support, and CRM implementation for lead management.

12 dealerships in key cities
Sales & service training
Marketing materials & CRM

Verified Results & Impact

Measurable outcomes from a comprehensive market entry and ERP unification programme.

Business Impact

340%

Increase in brand awareness among target audience (verified by third-party survey)

8%

Market share captured in heavy truck segment within 3 years

2,400+

Trucks sold in Saudi Arabia in first 3 years

$15M

Estimated campaign ROI from increased sales and market position

Strategic Achievements

Established as credible alternative to European brands

12 dealerships across major Saudi cities

Expanded to UAE, Kuwait, and Qatar using same playbook

Major contracts with logistics and construction companies

Featured in major automotive trade publications

Ongoing partnership for continued GCC expansion

Shacman Heavy Trucks

Shacman H3000S 8x4 420hp

Heavy-duty dump truck for construction and mining operations

Project Outcome

Through strategic market entry planning and targeted international marketing campaigns, Shacman established a dominant presence in Saudi Arabia with 12 dealerships, achieving $2M in documented annual savings through optimised operations.

12

Dealerships Established

$2M